OBC Tea & Coffee Collection

2014 / branding, Packaging

Using patterns and colour I gave each tea it’s distinct personality based on the region and look of its leaves.

Each tea type carries it’s predominant colour: purple for white teas, black for black teas, green for green teas to make them easily distinguishable by the customer. Furthermore, the distinction between loose-leaf teas and flower teas is the colour of the label itself: black for regular teas and white for flower teas – flower teas being very special and thus important to highlight.

The similar design carries over for the coffee, although the typography changes to distinguish it as a different product.

All the teas and coffee are purchased by weight. The bags and labels are later assembled at the point of purchase.