Corporate Branding

Blu2 is a management & entertainment group in Mexico City.

The 2 means the second iteration of the company. The original closed several years ago, but was reopened with the original founders, thus resulting in the addition of the square.

The client was looking for a retro, yet, fresh logo. We chose to stay away from the typical gradient logos in the entertainment industry. The result is typographic and with a strong block font, and strong geometric, which can be destructed to elemental forms and aligned, thus becoming a part of the design itself.